Values-Based Business Design by LaSean Smith

Values-Based Business Design: Modern Product Development for High-Growth Companies by LaSean Smith

Values Based Business Design by LaSean Smith is a transformative guide that presents a novel approach to business planning and development, deeply rooted in personal and organizational values. This insightful book reimagines the trajectory of business strategies, intertwining core values with every aspect of business operations and decision-making.


At the heart of Smith’s philosophy is the concept that businesses should not just chase profits, but should operate on a foundation of deeply held values. These values, according to Smith, are the compass that guides every decision, strategy, and relationship a business cultivates. He argues that in an increasingly transparent and connected world, aligning business practices with genuine values is not only ethical but also a strategic advantage.

The book begins by addressing the identification and articulation of core values. Smith emphasizes the importance of this step, urging businesses to delve deep into their ethos to understand what truly matters to them beyond financial success. This introspective journey is crucial as it sets the stage for the subsequent design of business models and operations.

Smith then transitions into how businesses can integrate these identified values into their operational fabric. This section provides a practical framework, detailing how values can influence everything from marketing strategies and customer engagement to employee relations and supply chain management. The author illustrates his points with case studies and real-world examples, demonstrating the successful application of values-based design in various business contexts.

A significant portion of the book is dedicated to stakeholder engagement. Smith advocates for a model where all stakeholders — including employees, customers, suppliers, and the broader community — are considered in business decisions. This approach ensures that the business’s impact is comprehensive and positive, leading to more sustainable and ethical outcomes.

Innovation in implementing values-based principles is another key theme. Smith provides readers with creative strategies to weave their values into every business aspect, thereby ensuring that these principles are not just theoretical but actively shape the company’s practices and culture.

Smith also candidly addresses the challenges businesses may face in this transformation. He provides practical solutions and management techniques to navigate these hurdles, emphasizing the importance of adaptability and resilience in business.

Towards the end of the book, Smith discusses the critical aspect of measuring the impact of values-based business design. He stresses that for values to be more than just words on a mission statement, their influence must be visible and measurable. This section provides tools and metrics for businesses to track their progress in aligning their operations with their core values.

In conclusion, “Values Based Business Design” by LaSean Smith is a compelling call to action for businesses to rethink their strategies and operations in alignment with their core values. It is not just a business book; it’s a manifesto for a new era of ethical, value-driven entrepreneurship. Smith’s approach promises not just a more ethical and sustainable way of doing business but also a path to deeper connections with customers, employees, and the community at large, ultimately leading to lasting success and impact.