The Personal MBA: Master the Art of Business by Josh Kaufman

Recommended by Terry Allen in Episode #5. The Personal MBA by Josh Kaufman is a self-help book that aims to provide readers with a comprehensive education in business concepts. The book is divided into 11 chapters, each covering a different aspect of business, such as value creation, marketing, sales, negotiation, operations, and productivity. Kaufman’s goal is to help readers develop a deep understanding of business fundamentals so they can make informed decisions about their careers and businesses.


The Personal MBA is written in a clear and concise style and packed with practical advice. Kaufman draws on his own experience as an entrepreneur and business consultant, as well as on the insights of other business leaders. The book is also full of references to other books and articles so that readers can learn more about the topics that interest them.

The Personal MBA is a valuable resource for anyone who wants to learn more about business. It is an affordable and accessible alternative to traditional MBA programs, and it can help readers develop the skills and knowledge they need to succeed in the business world.

Here are some of the key takeaways from the book:

  • Business is all about creating and delivering value.
  • Marketing is about attracting attention and building demand.
  • Sales is about closing deals and generating revenue.
  • Negotiation is about reaching mutually beneficial agreements.
  • Operations is about managing the day-to-day activities of a business.
  • Productivity is about getting more done with less effort.

The Personal MBA is a comprehensive and informative book that can help readers learn business fundamentals. It is a valuable resource for anyone wanting to start or grow a business or learn more about how businesses work.