Start With Why is a book about how leaders inspire action. The author, Simon Sinek, argues that most people and organizations communicate from the outside, starting with what they do, then how they do it, and finally, why. However, Sinek believes that the most successful leaders start with why.

Sinek calls this the Golden Circle, arguing that when people understand why a leader does what they do, they are more likely to be inspired to follow them. He uses examples from Apple, Martin Luther King Jr., and others to illustrate his point.

Here are some of the key takeaways from the book:

• People don’t buy what you do; they buy why you do it.
• The most inspiring leaders start with why.
• The Golden Circle is a powerful tool for communicating your why.